Techniques

There’s no shortage of social media tools – from Pinterest to Foursquare, Google+ to Facebook – and there’s lots of inspiration on this site from others who have used them effectively. This section has some more information about how you can use these tools – and the techniques for digital engagement that go alongside them – effectively.

Tackling a misinformed Facebook campaign

Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision … Read more » – Tackling a misinformed Facebook campaign

Monitoring the online debate with a dashboard

Unless you know who is talking about you and the issues you want to know about, you can’t begin the process of engaging with them online. Read more » – Monitoring the online debate with a dashboard