Techniques

There’s no shortage of social media tools – from Pinterest to Foursquare, Google+ to Facebook – and there’s lots of inspiration on this site from others who have used them effectively. This section has some more information about how you can use these tools – and the techniques for digital engagement that go alongside them – effectively.

Department of the Navy Guidance for Official Posts

Sometimes organisations fear using social media on security grounds. When you realise that some of the best proponents of digital … Read more » – Department of the Navy Guidance for Official Posts

22 Ways to Create Compelling Content When You Don’t Have a Clue

This tidy infographic sets out some good ideas on how to generate content for a blog. Aimed at the private … Read more » – 22 Ways to Create Compelling Content When You Don’t Have a Clue

Blog readership: Build and maintain an audience

Blogging can be hard work. But the rewards are there. How do you build a blog that generates interest? While … Read more » – Blog readership: Build and maintain an audience

U.S. Army Social Media Handbook is Here!

The US military use digital channels effectively. More than a million like the US Army Facebook page and more like … Read more » – U.S. Army Social Media Handbook is Here!

Comms Planning Pack

A communications plan is an essential tool for communications. A good one will take a long hard look at where … Read more » – Comms Planning Pack

Seven principles for digital engagement (help me please)

Emma Mulqueeny blogs about digital engagement and invites discussion on the seven principles of digital engagement laid out to her … Read more » – Seven principles for digital engagement (help me please)

Australian Government: Clean energy future

Video interview with the Senior Director of Communication from the Department of Climate Change Kate Bradstreet and the Department’s digital … Read more » – Australian Government: Clean energy future