Techniques

There’s no shortage of social media tools – from Pinterest to Foursquare, Google+ to Facebook – and there’s lots of inspiration on this site from others who have used them effectively. This section has some more information about how you can use these tools – and the techniques for digital engagement that go alongside them – effectively.

What makes an effective tweet: research

Billions of tweets are sent every day. Is it all Stephen Fry talking about his breakfast? This London School of … Read more » – What makes an effective tweet: research

The ultimate guide to Facebook fan engagement

US research based on engagement experiences from top 100 retailers. This guide contains transferable information covering topics such as the … Read more » – The ultimate guide to Facebook fan engagement