Techniques

There’s no shortage of social media tools – from Pinterest to Foursquare, Google+ to Facebook – and there’s lots of inspiration on this site from others who have used them effectively. This section has some more information about how you can use these tools – and the techniques for digital engagement that go alongside them – effectively.

I’m a Civil Servant: Should I Post This Update?

A slightly silly ‘infographic’ style flowchart with a serious point – what are the red lines for public servants to … Read more » – I’m a Civil Servant: Should I Post This Update?

Tackling a misinformed Facebook campaign

Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision … Read more » – Tackling a misinformed Facebook campaign

Digital Diplomacy

Comprehensive guide to the Foreign and Commonwealth Office’s use of social media including policies, guidance and descriptive information on channels … Read more » – Digital Diplomacy

Guide to Facebook pages for government organisations

Learning Pool have produced a useful guide to Facebook for government with strategy, advice and case studies. This is useful … Read more » – Guide to Facebook pages for government organisations

How bloggers and police countered riot rumours in Wolverhampton

When the riots struck panic and rumour kicked in. While some called for the internet to be shut down others … Read more » – How bloggers and police countered riot rumours in Wolverhampton

Made of String » Coventry City Council’s use of Facebook

Coventry City Council has carved out a fine reputation for using Facebook. Ally Hook, who created it, sets out her … Read more » – Made of String » Coventry City Council’s use of Facebook

Elections 2009: a post in two parts

This landmark post from Derbyshire County Council’s Sarah Lay has not dated. Setting out how she used the web and … Read more » – Elections 2009: a post in two parts

The ultimate guide to Facebook fan engagement

US research based on engagement experiences from top 100 retailers. This guide contains transferable information covering topics such as the … Read more » – The ultimate guide to Facebook fan engagement