Tackling a misinformed Facebook campaign

Visit: http://al-smith.co.uk/2009/08/case-study-on-facebook-engagement/

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Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision to put theory into practice, to engage with the group and turn a negative into a positive. I wrote this up as a case study to share with colleagues who may find themselves in similar situations.

I can blog and talk about engaging with people using social media until the cows come home, but sometimes you have to walk the walk too. Here’s an example of how I got involved in an anti-council Facebook group and turned around some of the negative sentiment.

for more examples and tips