Techniques

There’s no shortage of social media tools – from Pinterest to Foursquare, Google+ to Facebook – and there’s lots of inspiration on this site from others who have used them effectively. This section has some more information about how you can use these tools – and the techniques for digital engagement that go alongside them – effectively.

Tackling a misinformed Facebook campaign

Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision … Read more » – Tackling a misinformed Facebook campaign

Offline and online Purdah advice for local government by Walsall Council

Purdah governs the restrictions placed on public sector communications. It also governs social media. These protocols for Walsall Council have … Read more » – Offline and online Purdah advice for local government by Walsall Council

A Twitter guide for senior local government officers

Forward thinking local government LGC magazine editor Emma Maier thought it was a good idea to produce a Twitter guide … Read more » – A Twitter guide for senior local government officers

How Yammer can help local government innovate

Yammer is an internal social network that helps you engage with staff. A giant water cooler it’s more work-focused than … Read more » – How Yammer can help local government innovate

Guide to Facebook pages for government organisations

Learning Pool have produced a useful guide to Facebook for government with strategy, advice and case studies. This is useful … Read more » – Guide to Facebook pages for government organisations

Twitter: A Quick Start Guide for People In and Around Government

Some downloads stand the test of time. This Learning Pool guide does just that and sets out in basic terms … Read more » – Twitter: A Quick Start Guide for People In and Around Government

Provider Engagement Network: BuddyPress

Building a platform to engage with people can be tricky. Here Carl Haggerty talks through a case study of how … Read more » – Provider Engagement Network: BuddyPress

Increasing video views

YouTube and Vimeo are great. But how often is tumbleweed blowing across that channel? This blog and case study from … Read more » – Increasing video views

Made of String » Coventry City Council’s use of Facebook

Coventry City Council has carved out a fine reputation for using Facebook. Ally Hook, who created it, sets out her … Read more » – Made of String » Coventry City Council’s use of Facebook

Elections 2009: a post in two parts

This landmark post from Derbyshire County Council’s Sarah Lay has not dated. Setting out how she used the web and … Read more » – Elections 2009: a post in two parts

‘Connected councillors: a guide to using social media’

A brilliant guide for politicians on how to use the social web to listen and talk to communities. Social media … Read more » – ‘Connected councillors: a guide to using social media’

Social care recruiting using social media

In this post, Helen Reynolds from Monmouthshire County Council describes how she helped the Children’s Services team to recruit a … Read more » – Social care recruiting using social media

Coventry: reaping the rewards of Twitter engagement

Guardian report on Coventry City Council’s use of Twitter to engage online and the practical benefits it has brought for … Read more » – Coventry: reaping the rewards of Twitter engagement