Digital Engagement

The Digital Engagement Guide

Ideas and practical help to use digital and social media in the public sector

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  • Techniques
  • Strategies
  • Examples
  • Questions
  • What’s Digital Engagement?

    Public sector organisations have been consulting citizens, raising awareness of new schemes, dealing with service user feedback and doing traditional 'Comms' for years.

    Social media makes it possible to do these sorts of things in new ways, getting new communities involved, making bureaucracies more human, friendly and responsive to feedback, and maybe even saving money.

    » More on 'What's Digital Engagement?'

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Getting started

  • Reach new audiences with a consultation or campaign

  • Help a senior manager to engage online

  • Stimulate discussion amongst staff

  • Generate buzz around an event

  • Work collaboratively on projects online

  • Get involved in discussion online about an issue

  • Get new ideas and suggestions

  • Search for:

  • Topics

    BIS blog cabinet office campaign communications community consultation crowdsourcing dashboard defra dfid dh event facebook fco flickr forum guidance health images infographic internal local government map minister pinterest police policy pr Q&A research science scotland staff statistics storify strategy timeline tumblr twitter usa video webchat wordpress youtube
  • Social Media in a crisis

    How would your team handle social media discussion and rumour in a crisis situation? The Social Simulator is a hands-on, secure platform to practice the skills needed to respond well under pressure.

    » Find out more

Recently

Over a year ago in: Examples

Transport Select Committee – evidence via Twitter

Nice approach to getting evidence from commuters via video on Twitter by the Select Committee: Were you affected by the … Read more » – Transport Select Committee – evidence via Twitter

Over a year ago in: Examples

Brexit and the rights of UK citizens in Austria Q&A

Over a year ago in: Examples

Firefighter recruitment by South Yorkshire Fire & Rescue Service

Over a year ago in: Examples

National Democracy Week 2018

Over a year ago in: Examples

London Somalia Conference 2017 through the eyes of a Somali vlogger

Over a year ago in: Examples

GM Police #WrongForTheRoad campaign

Over a year ago in: Examples

10 year-old quizzes NHS bosses

Over a year ago in: Examples, Strategies

Consultation on improving motorcycle training

Over a year ago in: Examples, Strategies

How the White House Has Engaged With the American People Online

Over a year ago in: Examples

We The Peoples

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    Original material on this site is licensed under the terms of the Creative Commons Attribution Non-Commercial licence. Some material published here is cited from third parties, who retain copyright and licence their work under their own terms.