The ultimate guide to Facebook fan engagement

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US research based on engagement experiences from top 100 retailers. This guide contains transferable information covering topics such as the best time to post status updates and content designed to create engagement.

Even though it feels like Facebook has been part of our lives forever, Facebook “pages” for business have only been with us for just three years.
Businesses are still learning the most effective ways to engage with fans. The questions often being asked are:

1. How often should we post?

2. What type of posts will drive fan engagement?

3. When should we publish our wall updates?

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