Youtube
In: Examples
360° video: Out of Syria, back into school
DFID used 360 degree video on YouTube to tell an immersive story about the impact of the Syrian civil war … Read more » – 360° video: Out of Syria, back into school
In: Examples
The Miami Heat at the White House: Healthy Tips From NBA Champions
I’ve got a particular loathing for worth YouTube videos featuring politicians. Who wants to watch those tedious remarks? But Government … Read more » – The Miami Heat at the White House: Healthy Tips From NBA Champions
In: Techniques
YouTube for Government – YouTube
Guides and examples from YouTube explaining how to set up and use a government channel on YouTube
In: Examples
Choose Well – Dee’s A&E Fail Tale YouTube
Great little YouTube video in the style of ‘Dumb Ways to Die’ about not going to A&E without good reason: … Read more » – Choose Well – Dee’s A&E Fail Tale YouTube
In: Examples
Dumb Ways To Die
Lovely public safety campaign from Melbourne, ‘Dumb Ways to Die’ has racked up 60m YouTube views and won a sweep … Read more » – Dumb Ways To Die
In: Examples
Worcestershire County Council | At Work in Highways
Lovely little film from Worcestershire, inviting pothole reports and other feedback to the tune of My Way (via Dave Briggs): … Read more » – Worcestershire County Council | At Work in Highways
In: Examples
Chip my dog
Defra’s campaign to raise awareness amongst dog owners of plans to get all dogs microchipped combined social media channels, the … Read more » – Chip my dog
In: Examples
Royal Navy TWOSIX.TV
There’s a layer of polish on the Royal Navy’s internal comms videos that you don’t see in your average public … Read more » – Royal Navy TWOSIX.TV
In: Techniques
A basic guide to filming, editing and sharing videos : Digital Health
A great, practical, illustrated guide from the digital communications team at the Department of Health on how to produce good … Read more » – A basic guide to filming, editing and sharing videos : Digital Health
In: Examples
Refinancing home loans explained on a whiteboard: The White House
The White House has used ‘whiteboard’ videos several times, to help bring economic issues in particular to life: President Obama … Read more » – Refinancing home loans explained on a whiteboard: The White House
In: Examples
Sickness absence animated presentation: ONS
The Office for National Statistics have been using YouTube to present animated versions of their general-interest statistical reports, with a … Read more » – Sickness absence animated presentation: ONS
In: Examples
The impossible texting & driving test – YouTube
A smart and engaging use of video by this Belgian driver safety organisation (including some fruity language – it’s OK, … Read more » – The impossible texting & driving test – YouTube
In: Examples
The Buffett Rule: The White House
Clever tactical bit of digital engagement – campaigning really – by the White House. A calculator asks you how much … Read more » – The Buffett Rule: The White House
In: Examples
Choose A Different Ending: Knife Crime campaign
An innovative use of YouTube at the time, the Home Office anti-knife crime campaign created a series of linked videos … Read more » – Choose A Different Ending: Knife Crime campaign
In: Examples
Getting to grips with winter – Hertfordshire County Council
Nice, straightforward how-to video narrated by a gritter lorry driver, produced by the County Council on how to prepare for … Read more » – Getting to grips with winter – Hertfordshire County Council
In: Examples
Personal Security Online
The MoD developed a series of short YouTube films and a microsite to help remind staff of the potential risks … Read more » – Personal Security Online
In: Examples
State of the Union 2012 – The White House
The White House develops a major digital engagement campaign each January around the President’s State of the Union address. It … Read more » – State of the Union 2012 – The White House
In: Strategies
Strategy for multimedia social channels
This document was drafted by a former colleague, and aimed to set out clearly the rationale and governance around the … Read more » – Strategy for multimedia social channels
In: Examples
What is the Budget?
HM Treasury use YouTube to explain the context and preparation that goes into major statements such as the Budget: This … Read more » – What is the Budget?
In: Techniques
Increasing video views
YouTube and Vimeo are great. But how often is tumbleweed blowing across that channel? This blog and case study from … Read more » – Increasing video views
In: Techniques
Social care recruiting using social media
In this post, Helen Reynolds from Monmouthshire County Council describes how she helped the Children’s Services team to recruit a … Read more » – Social care recruiting using social media
In: Examples
Driving Standards Agency on YouTube
The Driving Standards agency uses YouTube highly effectively, with most films receiving tens of thousands of views. They’s practically-oriented demonstrations … Read more » – Driving Standards Agency on YouTube
In: Examples
Clean Energy Future
Australian Government platform built to ensure that government had a place in online discussions around climate change and the the … Read more » – Clean Energy Future
In: Examples
Academies Work: How schools are benefiting from academy status – YouTube
Nice YouTube film from the Department for Education, using ‘kinetic type’ to tell the story behind academy schools
Everything