Usa

In: Examples, Strategies

How the White House Has Engaged With the American People Online

Nice round-up and examples from one of the historic government uses of social media and digital: The White House has … Read more » – How the White House Has Engaged With the American People Online

In: Examples

The Miami Heat at the White House: Healthy Tips From NBA Champions

I’ve got a particular loathing for worth YouTube videos featuring politicians. Who wants to watch those tedious remarks? But Government … Read more » – The Miami Heat at the White House: Healthy Tips From NBA Champions

In: Examples

The Official White House Tumblr

As government organisations try out new channels, it’s getting trickier to find the right way to use ‘cooler’ platforms like … Read more » – The Official White House Tumblr

In: Examples

UK in USA on Tumblr

The British embassy in the United States is using Tumblr to showcase short snippets of its work or related campaigns, … Read more » – UK in USA on Tumblr

In: Examples

The Healthy Lunchtime Challenge & Kids’ State Dinner: White House

A neat little campaign from the White House to address childhood obesity, this partnership with mainstream US recipes site Epicurious … Read more » – The Healthy Lunchtime Challenge & Kids’ State Dinner: White House

In: Examples

Refinancing home loans explained on a whiteboard: The White House

The White House has used ‘whiteboard’ videos several times, to help bring economic issues in particular to life: President Obama … Read more » – Refinancing home loans explained on a whiteboard: The White House

In: Examples

Life of Julia

The Life of Julia: Barack Obama

A political example, but an interesting and elegant demonstration of using an illustrated timeline through an individual’s life story to … Read more » – The Life of Julia: Barack Obama

In: Examples

The Buffett Rule: The White House

Clever tactical bit of digital engagement – campaigning really – by the White House. A calculator asks you how much … Read more » – The Buffett Rule: The White House

In: Strategies

Creating a New Social Media Policy? Try US Gov Best Practices Approach

Blogpost points to best practice approaches across US government departments on policy,strategy, digital engagement and social media. Are you looking … Read more » – Creating a New Social Media Policy? Try US Gov Best Practices Approach

In: Strategies

NYC.gov – Social Media Customer Use Policy

New York City page outlining its terms of usage to customers, this practice gives users guidance on monitoring procedures and … Read more » – NYC.gov – Social Media Customer Use Policy

In: Strategies

State of Texas – Social Media Policy

Forward facing site explaining Texas’ use of social media to the general public. An excellent example of how to communicate … Read more » – State of Texas – Social Media Policy

In: Examples

State of the Union 2012 – The White House

The White House develops a major digital engagement campaign each January around the President’s State of the Union address. It … Read more » – State of the Union 2012 – The White House

In: Examples

Your 2010 Federal Taxpayer Receipt | The White House

The Federal Taxpayer Receipt is a calculator tool which aims to explain how federal taxes are spent: In his State … Read more » – Your 2010 Federal Taxpayer Receipt | The White House

In: Strategies

Red Cross - photo credit Gematrium on Flickr

Red Cross toolkit for social media

The US Red Cross have a Google doc that sets out their approach to social media. It’s useful to take … Read more » – Red Cross toolkit for social media

In: Examples

Iraq Timeline | The White House

An elegant timeline of US involvement in Iraq, aiming to demonstrate how the Obama administration has delivered on its promise … Read more » – Iraq Timeline | The White House

In: Examples

U.S. Army (usarmy) on Pinterest

Welcome to the U.S. Army’s Official page on Pinterest, where you will find the most recent news stories, videos and … Read more » – U.S. Army (usarmy) on Pinterest