Strategy
In: Questions
What’s the ideal time to Tweet?
A reader asks: There are obvious times when you can link tweets to the content of a TV show (for … Read more » – What’s the ideal time to Tweet?
In: Questions
We’re a new charity – how do we reach our audience?
An anonymous visitor asks: We’re a newish charity dealing particularly with chronic health conditions – things that everyone gets eventually, … Read more » – We’re a new charity – how do we reach our audience?
In: Strategies
Creating a New Social Media Policy? Try US Gov Best Practices Approach
Blogpost points to best practice approaches across US government departments on policy,strategy, digital engagement and social media. Are you looking … Read more » – Creating a New Social Media Policy? Try US Gov Best Practices Approach
In: Strategies
Digital Dialogues Digital Engagement Guide
As part of its work commissioned by the Ministry of Justice, the Digital Dialogues project delivered by the Hansard Society, … Read more » – Digital Dialogues Digital Engagement Guide
In: Strategies
Strategy for multimedia social channels
This document was drafted by a former colleague, and aimed to set out clearly the rationale and governance around the … Read more » – Strategy for multimedia social channels
In: Strategies
Digital Engagement launch plan & blogger outreach
This simple plan was written quickly to pull together ideas for launching a Government strategy on Open Source & Open … Read more » – Digital Engagement launch plan & blogger outreach
In: Examples, Strategies, Techniques
Department of the Navy Guidance for Official Posts
Sometimes organisations fear using social media on security grounds. When you realise that some of the best proponents of digital … Read more » – Department of the Navy Guidance for Official Posts
In: Strategies
BT’s social media guidelines
In the private sector engaging online is an important aspect of customer care and communications. BT have developed their own … Read more » – BT’s social media guidelines
In: Strategies
Coca Cola social media principles
Coca Cola is a corporate bohemoth. Take a look at their social media and it’s just a bit effective. On … Read more » – Coca Cola social media principles
In: Strategies
Red Cross toolkit for social media
The US Red Cross have a Google doc that sets out their approach to social media. It’s useful to take … Read more » – Red Cross toolkit for social media
In: Strategies
Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%
Cracking Facebook can be tricky. It’s tempting to use a third party application to post to Facebook but this study … Read more » – Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%
In: Examples, Strategies
social media and the council mag
With budgets shrinking there is pressure to do more for less. One of the first victims has been the printed … Read more » – social media and the council mag
In: Strategies
Five Benefits of an Internal Social Network
Internal communications is vital for any organisation. Increasingly, as the web gets social there are opportunities for a social approach … Read more » – Five Benefits of an Internal Social Network
In: Strategies
QR codes: more than a toy? – The CIPR Conversation
What the flip are QR codes? Are they just for geeks? Stephen Waddington who comes from a PR background takes … Read more » – QR codes: more than a toy? – The CIPR Conversation
In: Techniques
22 Ways to Create Compelling Content When You Don’t Have a Clue
This tidy infographic sets out some good ideas on how to generate content for a blog. Aimed at the private … Read more » – 22 Ways to Create Compelling Content When You Don’t Have a Clue
In: Strategies, Techniques
Blog readership: Build and maintain an audience
Blogging can be hard work. But the rewards are there. How do you build a blog that generates interest? While … Read more » – Blog readership: Build and maintain an audience
In: Strategies
Alastair Campbell on social media:
Few helped create the era of ‘spin’ than former Downing Street communications chief Alastair Campbell. So when even he says … Read more » – Alastair Campbell on social media:
In: Examples, Strategies, Techniques
U.S. Army Social Media Handbook is Here!
The US military use digital channels effectively. More than a million like the US Army Facebook page and more like … Read more » – U.S. Army Social Media Handbook is Here!
In: Strategies
Infographic: How to train employees on social media
It can be tricky going from 0-60 in digital communications. Sometimes you need a little outside help. This fun infographic … Read more » – Infographic: How to train employees on social media
In: Strategies, Techniques
Comms Planning Pack
A communications plan is an essential tool for communications. A good one will take a long hard look at where … Read more » – Comms Planning Pack
In: Strategies
Personfessional – do you speak the new social language?
Striking the right tone for social media can be hard. Too official? Too polite? Too much like a press release? … Read more » – Personfessional – do you speak the new social language?
In: Examples, Strategies
You’ve been pinned – local government and Pinterest
Pinterest is the new kid on the block. But how can the public sector use it? Rather effectively as this … Read more » – You’ve been pinned – local government and Pinterest
In: Examples, Strategies
Wolverhampton Homes Social Media Guidelines
A useful set of social media guidelines written for a housing association but perfectly usable across the public sector. Social … Read more » – Wolverhampton Homes Social Media Guidelines
In: Examples, Strategies
BBC English Regions Social Media Strategy
To use Social Media? But how? And what to say? This English Regions BBC crib sheet is surprisingly sensible with … Read more » – BBC English Regions Social Media Strategy
In: Techniques
Seven principles for digital engagement (help me please)
Emma Mulqueeny blogs about digital engagement and invites discussion on the seven principles of digital engagement laid out to her … Read more » – Seven principles for digital engagement (help me please)
In: Strategies
Digital engagement strategy
Department of Health’s digital engagement strategy, written in April 2010. This document – written in April 2010 – describes digital … Read more » – Digital engagement strategy
In: Techniques
Australian Government: Clean energy future
Video interview with the Senior Director of Communication from the Department of Climate Change Kate Bradstreet and the Department’s digital … Read more » – Australian Government: Clean energy future
Everything