In: Examples
New Zealand Police #runningmanchallenge
Nice little video from NZ Police Recruitment, doing their own #runningmanchallenge. But is it a proper use of public funds? … Read more » – New Zealand Police #runningmanchallenge
In: Examples
Virtual book of condolence for the victims of the terrorist attacks in Brussels and Zaventem on 22nd March 2016
Following the terrorist attacks in Brussels, the British Embassy in Brussels used a Facebook Notes page to set up a … Read more » – Virtual book of condolence for the victims of the terrorist attacks in Brussels and Zaventem on 22nd March 2016
In: Questions
What’s the ideal time to Tweet?
A reader asks: There are obvious times when you can link tweets to the content of a TV show (for … Read more » – What’s the ideal time to Tweet?
In: Examples
Keep warm this winter
Bold, illustration-led campaign across Facebook, Twitter and Vine around the Halloween ‘hook’ by DECC to target energy-inefficient devices left on … Read more » – Keep warm this winter
In: Examples
Baggeridge Country Park on Facebook
From the excellent Best by West Midlands project: Baggeridge Country Park in South Staffordshire has a Facebook page—updated by the … Read more » – Baggeridge Country Park on Facebook
In: Examples
CV O’Clock
A neat campaign microsite from the National Careers Service, for people to work on their CVs together and share their … Read more » – CV O’Clock
In: Examples
Chip my dog
Defra’s campaign to raise awareness amongst dog owners of plans to get all dogs microchipped combined social media channels, the … Read more » – Chip my dog
In: Examples
The Official Highway Code
The Driving Standards Agency (DSA) runs an official Facebook page and Twitter feed for The Highway Code. The channels, which … Read more » – The Official Highway Code
In: Examples
Environment Agency – Flood preparation guide for your business
Working within their conventional content management system, the Environment Agency has put together a great example of integrated, task-focussed digital … Read more » – Environment Agency – Flood preparation guide for your business
In: Examples
I can’t wait to pass my driving test!
The Driving Standards Agency team runs an engaging Facebook page for learner drivers to ask questions, get advice and more: … Read more » – I can’t wait to pass my driving test!
In: Examples
Facebook Q&A on Civil Service reform
Head of the Civil Service, Sir Bob Kerslake and Minister of State for the Cabinet Office, Francis Maude, took questions … Read more » – Facebook Q&A on Civil Service reform
In: Examples
Forced Marriage Unit on Facebook
For a campaign to highlight the issue of Forced Marriage, the FCO and partners set up a Facebook page covering … Read more » – Forced Marriage Unit on Facebook
In: Examples
Sir Bob Kerslake takes questions via Civil Service Faststream Facebook page
Sir Bob Kerslake, head of the Civil Service, took questions via the Civil Service Faststream recruitment scheme Facebook page: Hi, … Read more » – Sir Bob Kerslake takes questions via Civil Service Faststream Facebook page
In: Examples
Hampshire Constabulary
Nice example of a corporate Police Facebook page with plenty of engagement on most posts, and over 17,000 likes
In: Techniques
I’m a Civil Servant: Should I Post This Update?
A slightly silly ‘infographic’ style flowchart with a serious point – what are the red lines for public servants to … Read more » – I’m a Civil Servant: Should I Post This Update?
In: Examples
Domestic violence: an online & offline behaviour change campaign
While at Cannock Chase Council I was involved in a fully integrated behaviour change campaign which included digital elements – … Read more » – Domestic violence: an online & offline behaviour change campaign
In: Techniques
Tackling a misinformed Facebook campaign
Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision … Read more » – Tackling a misinformed Facebook campaign
In: Examples
Monmouthshire Youth Service – Facebook
Great example of a council youth service using Facebook as the managed hub for communication with the young people they … Read more » – Monmouthshire Youth Service – Facebook
In: Questions
We’re a new charity – how do we reach our audience?
An anonymous visitor asks: We’re a newish charity dealing particularly with chronic health conditions – things that everyone gets eventually, … Read more » – We’re a new charity – how do we reach our audience?
In: Examples
Walsall Wildlife – A bee’s-eye view of the borough…
A great work-related blog by Morgan Bowers, Senior Countryside Ranger working for Walsall Countryside Services (part of Walsall Council). Morgan … Read more » – Walsall Wildlife – A bee’s-eye view of the borough…
In: Examples
London Fire Brigade: Facebook
A great Facebook page run by London Fire Brigade, using lots of striking images – burnt kichens, singed teddy bears … Read more » – London Fire Brigade: Facebook
In: Strategies, Techniques
Digital Diplomacy
Comprehensive guide to the Foreign and Commonwealth Office’s use of social media including policies, guidance and descriptive information on channels … Read more » – Digital Diplomacy
In: Strategies
Facebook vs. Television infographic
An infographic is a useful way to get across really complex information. This one helps set the scene for Facebook … Read more » – Facebook vs. Television infographic
In: Examples
Social Media ‘surgeries’ – Student Finance England
Student Finance England turned to Twitter and Facebook to offer ‘surgery’ sessions to prospective students with queries about their finance: Advisors … Read more » – Social Media ‘surgeries’ – Student Finance England
In: Examples
Adoption and Fostering campaign – Department for Education
The DfE developed a Facebook tab on their page to help showcase videos of foster carers and parents who had … Read more » – Adoption and Fostering campaign – Department for Education
In: Questions
How many Twitter/Facebook accounts should the organisation have?
There’s a role for a corporate channel – it’s a definitive, official source of content and increasingly expected by the … Read more » – How many Twitter/Facebook accounts should the organisation have?
In: Examples
I can’t wait to pass my driving test!
My Driving Test is the Facebook page of the Driving Standards Agency, where their social media team engage learner drivers … Read more » – I can’t wait to pass my driving test!
In: Strategies
From Housing and Litter to Facebook and Twitter
This free download from BDO Local Government acts as a report to set out the benefits in a hard headed … Read more » – From Housing and Litter to Facebook and Twitter
In: Techniques
Guide to Facebook pages for government organisations
Learning Pool have produced a useful guide to Facebook for government with strategy, advice and case studies. This is useful … Read more » – Guide to Facebook pages for government organisations
In: Examples
Queensland Police: Disaster Management Case Study
In the field of digital engagement in a crisis Queensland Police are talked about in hushed reverential tones. This is … Read more » – Queensland Police: Disaster Management Case Study
In: Examples, Techniques
How bloggers and police countered riot rumours in Wolverhampton
When the riots struck panic and rumour kicked in. While some called for the internet to be shut down others … Read more » – How bloggers and police countered riot rumours in Wolverhampton
In: Strategies
Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%
Cracking Facebook can be tricky. It’s tempting to use a third party application to post to Facebook but this study … Read more » – Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%
In: Strategies
Is there anybody out there?
Creating a digital strategy is vital. But actually, how do we know people want us to have one? This blog … Read more » – Is there anybody out there?
In: Examples, Strategies
Mob rule: Iceland crowdsources its next constitution
Some things just re-write the rule book. When the financial crisis hit sweeping all before it Iceland simply pulled up … Read more » – Mob rule: Iceland crowdsources its next constitution
In: Strategies, Techniques
Made of String » Coventry City Council’s use of Facebook
Coventry City Council has carved out a fine reputation for using Facebook. Ally Hook, who created it, sets out her … Read more » – Made of String » Coventry City Council’s use of Facebook
In: Examples, Strategies, Techniques
Elections 2009: a post in two parts
This landmark post from Derbyshire County Council’s Sarah Lay has not dated. Setting out how she used the web and … Read more » – Elections 2009: a post in two parts
In: Examples, Strategies
Snow Champion is, Champion
There’s plenty of social media theory. There’s less social media in practice. This blog from Sandwell Council shows how they … Read more » – Snow Champion is, Champion
In: Examples
Using social media to raise awareness of hate crime
Using social media as part of a campaign is an integral part of the communications landscape. This example shows how … Read more » – Using social media to raise awareness of hate crime
In: Examples
Using social media to promote countryside
Empowering frontline staff can be a powerful way to communicate using web tools. This case study shows how a countryside … Read more » – Using social media to promote countryside
In: Strategies
Not one big Facebook page please, but lots of little ones
A useful look at how to approach Facebook strategy for an organisation. It tackles the question of one page or … Read more » – Not one big Facebook page please, but lots of little ones
In: Techniques
The ultimate guide to Facebook fan engagement
US research based on engagement experiences from top 100 retailers. This guide contains transferable information covering topics such as the … Read more » – The ultimate guide to Facebook fan engagement
In: Examples
Coventry on Facebook
When they set up the Council’s Facebook page, the team at Coventry City Council pulled a masterstroke: don’t call it … Read more » – Coventry on Facebook
Everything