Examples

New Zealand Police #runningmanchallenge

Nice little video from NZ Police Recruitment, doing their own #runningmanchallenge. But is it a proper use of public funds? … Read more » – New Zealand Police #runningmanchallenge

Virtual book of condolence for the victims of the terrorist attacks in Brussels and Zaventem on 22nd March 2016

Following the terrorist attacks in Brussels, the British Embassy in Brussels used a Facebook Notes page to set up a … Read more » – Virtual book of condolence for the victims of the terrorist attacks in Brussels and Zaventem on 22nd March 2016

Keep warm this winter

Bold, illustration-led campaign across Facebook, Twitter and Vine around the Halloween ‘hook’ by DECC to target energy-inefficient devices left on … Read more » – Keep warm this winter

Baggeridge Country Park on Facebook

From the excellent Best by West Midlands project: Baggeridge Country Park in South Staffordshire has a Facebook page—updated by the … Read more » – Baggeridge Country Park on Facebook

CV O’Clock

A neat campaign microsite from the National Careers Service, for people to work on their CVs together and share their … Read more » – CV O’Clock

Sandwell

A great example of a local council Facebook page with engaging content

Chip my dog

Defra’s campaign to raise awareness amongst dog owners of plans to get all dogs microchipped combined social media channels, the … Read more » – Chip my dog

The Official Highway Code

The Driving Standards Agency (DSA) runs an official Facebook page and Twitter feed for The Highway Code. The channels, which … Read more » – The Official Highway Code

Environment Agency – Flood preparation guide for your business

Working within their conventional content management system, the Environment Agency has put together a great example of integrated, task-focussed digital … Read more » – Environment Agency – Flood preparation guide for your business

I can’t wait to pass my driving test!

The Driving Standards Agency team runs an engaging Facebook page for learner drivers to ask questions, get advice and more: … Read more » – I can’t wait to pass my driving test!

Facebook Q&A on Civil Service reform

Head of the Civil Service, Sir Bob Kerslake and Minister of State for the Cabinet Office, Francis Maude, took questions … Read more » – Facebook Q&A on Civil Service reform

Forced Marriage Unit on Facebook

For a campaign to highlight the issue of Forced Marriage, the FCO and partners set up a Facebook page covering … Read more » – Forced Marriage Unit on Facebook

Sir Bob Kerslake takes questions via Civil Service Faststream Facebook page

Sir Bob Kerslake, head of the Civil Service, took questions via the Civil Service Faststream recruitment scheme Facebook page: Hi, … Read more » – Sir Bob Kerslake takes questions via Civil Service Faststream Facebook page

Hampshire Constabulary

Nice example of a corporate Police Facebook page with plenty of engagement on most posts, and over 17,000 likes

Domestic violence: an online & offline behaviour change campaign

While at Cannock Chase Council I was involved in a fully integrated behaviour change campaign which included digital elements – … Read more » – Domestic violence: an online & offline behaviour change campaign

Monmouthshire Youth Service – Facebook

Great example of a council youth service using Facebook as the managed hub for communication with the young people they … Read more » – Monmouthshire Youth Service – Facebook

Walsall Wildlife – A bee’s-eye view of the borough…

A great work-related blog by Morgan Bowers, Senior Countryside Ranger working for Walsall Countryside Services (part of Walsall Council). Morgan … Read more » – Walsall Wildlife – A bee’s-eye view of the borough…

London Fire Brigade: Facebook

A great Facebook page run by London Fire Brigade, using lots of striking images – burnt kichens, singed teddy bears … Read more » – London Fire Brigade: Facebook

Social Media ‘surgeries’ – Student Finance England

Student Finance England turned to Twitter and Facebook to offer ‘surgery’ sessions to prospective students with queries about their finance: Advisors … Read more » – Social Media ‘surgeries’ – Student Finance England

Adoption and Fostering campaign – Department for Education

The DfE developed a Facebook tab on their page to help showcase videos of foster carers and parents who had … Read more » – Adoption and Fostering campaign – Department for Education

I can’t wait to pass my driving test!

My Driving Test is the Facebook page of the Driving Standards Agency, where their social media team engage learner drivers … Read more » – I can’t wait to pass my driving test!

Queensland Police: Disaster Management Case Study

In the field of digital engagement in a crisis Queensland Police are talked about in hushed reverential tones. This is … Read more » – Queensland Police: Disaster Management Case Study

How bloggers and police countered riot rumours in Wolverhampton

When the riots struck panic and rumour kicked in. While some called for the internet to be shut down others … Read more » – How bloggers and police countered riot rumours in Wolverhampton

Mob rule: Iceland crowdsources its next constitution

Some things just re-write the rule book. When the financial crisis hit sweeping all before it Iceland simply pulled up … Read more » – Mob rule: Iceland crowdsources its next constitution

Elections 2009: a post in two parts

This landmark post from Derbyshire County Council’s Sarah Lay has not dated. Setting out how she used the web and … Read more » – Elections 2009: a post in two parts

Snow Champion is, Champion

There’s plenty of social media theory. There’s less social media in practice. This blog from Sandwell Council shows how they … Read more » – Snow Champion is, Champion

Using social media to raise awareness of hate crime

Using social media as part of a campaign is an integral part of the communications landscape. This example shows how … Read more » – Using social media to raise awareness of hate crime

Using social media to promote countryside

Empowering frontline staff can be a powerful way to communicate using web tools. This case study shows how a countryside … Read more » – Using social media to promote countryside

Coventry on Facebook

When they set up the Council’s Facebook page, the team at Coventry City Council pulled a masterstroke: don’t call it … Read more » – Coventry on Facebook