Examples

Nice round-up and examples from one of the historic government uses of social media and digital: The White House has … Read more » – How the White House Has Engaged With the American People Online

I’ve got a particular loathing for worth YouTube videos featuring politicians. Who wants to watch those tedious remarks? But Government … Read more » – The Miami Heat at the White House: Healthy Tips From NBA Champions

As government organisations try out new channels, it’s getting trickier to find the right way to use ‘cooler’ platforms like … Read more » – The Official White House Tumblr

A neat little campaign from the White House to address childhood obesity, this partnership with mainstream US recipes site Epicurious … Read more » – The Healthy Lunchtime Challenge & Kids’ State Dinner: White House

The White House has used ‘whiteboard’ videos several times, to help bring economic issues in particular to life: President Obama … Read more » – Refinancing home loans explained on a whiteboard: The White House

A political example, but an interesting and elegant demonstration of using an illustrated timeline through an individual’s life story to … Read more » – The Life of Julia: Barack Obama

The White House develops a major digital engagement campaign each January around the President’s State of the Union address. It … Read more » – State of the Union 2012 – The White House

The Digital Engagement Guide