Examples

Brexit and the rights of UK citizens in Austria Q&A

Nice work by the FCO team in Austria, answering real questions about what Brexit means for ex-pats, as best they … Read more » – Brexit and the rights of UK citizens in Austria Q&A

Firefighter recruitment by South Yorkshire Fire & Rescue Service

Lovely use of video for storytelling as part of this recruitment campaign: We've marked @womensday by asking children what they … Read more » – Firefighter recruitment by South Yorkshire Fire & Rescue Service

London Somalia Conference 2017 through the eyes of a Somali vlogger

The FCO invited Somali vlogger Fatima Ahmed and her friend to cover the London Somalia Conference 2017 in May 2017, … Read more » – London Somalia Conference 2017 through the eyes of a Somali vlogger

10 year-old quizzes NHS bosses

Engaging use of the video interview format to make NHS strategy changes accessible to a wide audience: As we enter … Read more » – 10 year-old quizzes NHS bosses

Consultation on improving motorcycle training

DVSA’s 6-week consultation on proposals to improve motorcycle training become their consultation with the highest proportion of mobile and tablet … Read more » – Consultation on improving motorcycle training

360° video: Out of Syria, back into school

DFID used 360 degree video on YouTube to tell an immersive story about the impact of the Syrian civil war … Read more » – 360° video: Out of Syria, back into school

New Zealand Police #runningmanchallenge

Nice little video from NZ Police Recruitment, doing their own #runningmanchallenge. But is it a proper use of public funds? … Read more » – New Zealand Police #runningmanchallenge

UN Instagram – Supporting Syria 2016

Interesting use of an Instagram booth to get 15 second soundbytes from leaders gathered at the Syria Summit: During the … Read more » – UN Instagram – Supporting Syria 2016

Education secretary Nicky Morgan records video hitting back at critics of new primary assessments

Interesting story from the Times Education Supplement covering an interesting Twitter Video rebuttal from Secretary of State for Education, Nicky … Read more » – Education secretary Nicky Morgan records video hitting back at critics of new primary assessments

GOV.UK Research on Periscope

The Government Digital Service used the live video streaming service Periscope to share an interview with user researcher Tara Land … Read more » – GOV.UK Research on Periscope

80th anniversary of the driving test

The Driver and Vehicle Standards Agency pulled together a range of digital materials to promote the 80th anniversary of the … Read more » – 80th anniversary of the driving test

Survival & shelter in Nepal

DFID’s talented team of digital storytellers used Storehouse to provide an angle to the tragic Nepalese earthquake that the mainstream … Read more » – Survival & shelter in Nepal

Northern Futures

It’s hard to blend online and offline methods effectively – the Cabinet Office-led ‘Northern Futures’ is a strong attempt, combining … Read more » – Northern Futures

Defra on Vine: Flood defences

Vine – the 6-second looping video service – is a bit marmite (I’m not a massive fan). But you have … Read more » – Defra on Vine: Flood defences

Voices of Britain

This project, led by IPPR, isn’t a public sector example as such, but the principles – a simple Tumblr site, … Read more » – Voices of Britain

Choose Well – Dee’s A&E Fail Tale YouTube

Great little YouTube video in the style of ‘Dumb Ways to Die’ about not going to A&E without good reason: … Read more » – Choose Well – Dee’s A&E Fail Tale YouTube

The Poo Song

I dare you to listen to this all the way through and not find yourself humming ‘Test your poo…’ afterwards … Read more » – The Poo Song

ASPECT: Digital storytelling about climate change

An interesting project to collect video stories (and comments on them), to help bring complex issues such as climate change … Read more » – ASPECT: Digital storytelling about climate change

Citizen Relay: Tracking the 2012 Torch Around Scotland

Interesting multimedia project coordinated by a team at the University of the West of Scotland to recruit social reporters to … Read more » – Citizen Relay: Tracking the 2012 Torch Around Scotland

Minister answers MSN viewers’ questions… from Antarctica

During a visit to the Antarctic in February 2012, Science minister David Willetts took questions from MSN readers on a … Read more » – Minister answers MSN viewers’ questions… from Antarctica

Choose A Different Ending: Knife Crime campaign

An innovative use of YouTube at the time, the Home Office anti-knife crime campaign created a series of linked videos … Read more » – Choose A Different Ending: Knife Crime campaign

Getting to grips with winter – Hertfordshire County Council

Nice, straightforward how-to video narrated by a gritter lorry driver, produced by the County Council on how to prepare for … Read more » – Getting to grips with winter – Hertfordshire County Council

Pakistan floods: six months on – DFID Flickr stories

The Department for International Development tells compelling stories through its images and films, showing the impact of UK aid around … Read more » – Pakistan floods: six months on – DFID Flickr stories

Adoption and Fostering campaign – Department for Education

The DfE developed a Facebook tab on their page to help showcase videos of foster carers and parents who had … Read more » – Adoption and Fostering campaign – Department for Education

G-Cloud Apply Camp

The Cabinet Office G-Cloud programme team ran an ‘Apply Camp’ event in November 2011 to raise awareness and answer questions … Read more » – G-Cloud Apply Camp

What is the Budget?

HM Treasury use YouTube to explain the context and preparation that goes into major statements such as the Budget: This … Read more » – What is the Budget?

Driving Standards Agency on YouTube

The Driving Standards agency uses YouTube highly effectively, with most films receiving tens of thousands of views. They’s practically-oriented demonstrations … Read more » – Driving Standards Agency on YouTube

Academies Work: How schools are benefiting from academy status – YouTube

Nice YouTube film from the Department for Education, using ‘kinetic type’ to tell the story behind academy schools