Using social media to promote countryside

Visit: http://danslee.wordpress.com/2011/04/13/social-newtworking-a-case-study-on-how-to-use-social-media-to-promote-countryside/

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Empowering frontline staff can be a powerful way to communicate using web tools. This case study shows how a countryside ranger at Walsall Council built a community using Twitter, Facebook and Flickr.

A human voice helps put a human face on an organisation.

A niche Twitter stream can appeal to a cross-section of the population.

Responding and listening are good things for an organisation to do. It can drive traffic to other web pages.

It can work in real time.

for more examples and tips