Examples

Fake Instagram Profile Tricked 50,000 People to ‘Like’ Photos of Alcoholism

25-year-old French socialite Louise Delage has amassed some 44,000 followers and over 50,000 likes on Instagram in the last 2 … Read more » – Fake Instagram Profile Tricked 50,000 People to ‘Like’ Photos of Alcoholism

Power to the Bump

An engaging campaign page hub from the Equality and Human Rights Commission, with a range of different interactive content to … Read more » – Power to the Bump

Our United Future

The Cabinet Office has used the Tumblr platform for a flexible, visually-rich way to present infographics, quizzes and other collateral … Read more » – Our United Future

Keep warm this winter

Bold, illustration-led campaign across Facebook, Twitter and Vine around the Halloween ‘hook’ by DECC to target energy-inefficient devices left on … Read more » – Keep warm this winter

#MyTourismJob on Pinterest

Simple idea done well by DCMS – showcase the work within an industry using the visual scrapbooking site, Pinterest: We … Read more » – #MyTourismJob on Pinterest

We are #BuildingBritain

Nice use of Tumblr, a flexible blogging platform, to showcase teams and businesses around the UK who are physically ‘building … Read more » – We are #BuildingBritain

Tackling Bovine TB

Defra is using the simple blogging service Tumblr to tell the story of the work underway to tackle tuberculosis in … Read more » – Tackling Bovine TB

dfid_uk on Instagram

The Department for International Development is using the photo-sharing site Instagram to publish campaign-style images in support of its work … Read more » – dfid_uk on Instagram

Thunderclap: Help #EndFGM in a Generation

The Department for International Development raised awareness of its campaign on Female Genital Mutilation using Thunderclap, a service which synchronises … Read more » – Thunderclap: Help #EndFGM in a Generation

Dumb Ways To Die

Lovely public safety campaign from Melbourne, ‘Dumb Ways to Die’ has racked up 60m YouTube views and won a sweep … Read more » – Dumb Ways To Die

CV O’Clock

A neat campaign microsite from the National Careers Service, for people to work on their CVs together and share their … Read more » – CV O’Clock

DFID – Family planning summit

The Department for International Development has built an engaging online campaign around the London Summit on Family Planning, including a … Read more » – DFID – Family planning summit

Forced Marriage Unit on Facebook

For a campaign to highlight the issue of Forced Marriage, the FCO and partners set up a Facebook page covering … Read more » – Forced Marriage Unit on Facebook

The Healthy Lunchtime Challenge & Kids’ State Dinner: White House

A neat little campaign from the White House to address childhood obesity, this partnership with mainstream US recipes site Epicurious … Read more » – The Healthy Lunchtime Challenge & Kids’ State Dinner: White House

You be the Judge – A guide to sentencing

You be the Judge interactive gives users an opportunity to sit in the judge’s chair, to help demystify sentencing decisions. … Read more » – You be the Judge – A guide to sentencing

The Buffett Rule: The White House

Clever tactical bit of digital engagement – campaigning really – by the White House. A calculator asks you how much … Read more » – The Buffett Rule: The White House

Domestic violence: an online & offline behaviour change campaign

While at Cannock Chase Council I was involved in a fully integrated behaviour change campaign which included digital elements – … Read more » – Domestic violence: an online & offline behaviour change campaign

Choose A Different Ending: Knife Crime campaign

An innovative use of YouTube at the time, the Home Office anti-knife crime campaign created a series of linked videos … Read more » – Choose A Different Ending: Knife Crime campaign

State of the Union 2012 – The White House

The White House develops a major digital engagement campaign each January around the President’s State of the Union address. It … Read more » – State of the Union 2012 – The White House

Mature Students – The Student Room

To get more mature students to consider higher education, BIS joined forces with The Student Room. The official content about … Read more » – Mature Students – The Student Room

Using social media to raise awareness of hate crime

Using social media as part of a campaign is an integral part of the communications landscape. This example shows how … Read more » – Using social media to raise awareness of hate crime

Student Finance – The Student Room

Example of a campaign by Student Finance England in partnership with independent community, The Student Room: The Student Room and … Read more » – Student Finance – The Student Room