Examples

360° video: Out of Syria, back into school

DFID used 360 degree video on YouTube to tell an immersive story about the impact of the Syrian civil war … Read more » – 360° video: Out of Syria, back into school

The Miami Heat at the White House: Healthy Tips From NBA Champions

I’ve got a particular loathing for worth YouTube videos featuring politicians. Who wants to watch those tedious remarks? But Government … Read more » – The Miami Heat at the White House: Healthy Tips From NBA Champions

Choose Well – Dee’s A&E Fail Tale YouTube

Great little YouTube video in the style of ‘Dumb Ways to Die’ about not going to A&E without good reason: … Read more » – Choose Well – Dee’s A&E Fail Tale YouTube

Dumb Ways To Die

Lovely public safety campaign from Melbourne, ‘Dumb Ways to Die’ has racked up 60m YouTube views and won a sweep … Read more » – Dumb Ways To Die

Worcestershire County Council | At Work in Highways

Lovely little film from Worcestershire, inviting pothole reports and other feedback to the tune of My Way (via Dave Briggs): … Read more » – Worcestershire County Council | At Work in Highways

Chip my dog

Defra’s campaign to raise awareness amongst dog owners of plans to get all dogs microchipped combined social media channels, the … Read more » – Chip my dog

Royal Navy TWOSIX.TV

There’s a layer of polish on the Royal Navy’s internal comms videos that you don’t see in your average public … Read more » – Royal Navy TWOSIX.TV

Refinancing home loans explained on a whiteboard: The White House

The White House has used ‘whiteboard’ videos several times, to help bring economic issues in particular to life: President Obama … Read more » – Refinancing home loans explained on a whiteboard: The White House

Sickness absence animated presentation: ONS

The Office for National Statistics have been using YouTube to present animated versions of their general-interest statistical reports, with a … Read more » – Sickness absence animated presentation: ONS

The impossible texting & driving test – YouTube

A smart and engaging use of video by this Belgian driver safety organisation (including some fruity language – it’s OK, … Read more » – The impossible texting & driving test – YouTube

The Buffett Rule: The White House

Clever tactical bit of digital engagement – campaigning really – by the White House. A calculator asks you how much … Read more » – The Buffett Rule: The White House

Choose A Different Ending: Knife Crime campaign

An innovative use of YouTube at the time, the Home Office anti-knife crime campaign created a series of linked videos … Read more » – Choose A Different Ending: Knife Crime campaign

Getting to grips with winter – Hertfordshire County Council

Nice, straightforward how-to video narrated by a gritter lorry driver, produced by the County Council on how to prepare for … Read more » – Getting to grips with winter – Hertfordshire County Council

Personal Security Online

The MoD developed a series of short YouTube films and a microsite to help remind staff of the potential risks … Read more » – Personal Security Online

State of the Union 2012 – The White House

The White House develops a major digital engagement campaign each January around the President’s State of the Union address. It … Read more » – State of the Union 2012 – The White House

What is the Budget?

HM Treasury use YouTube to explain the context and preparation that goes into major statements such as the Budget: This … Read more » – What is the Budget?

Driving Standards Agency on YouTube

The Driving Standards agency uses YouTube highly effectively, with most films receiving tens of thousands of views. They’s practically-oriented demonstrations … Read more » – Driving Standards Agency on YouTube

Clean Energy Future

Australian Government platform built to ensure that government had a place in online discussions around climate change and the the … Read more » – Clean Energy Future

Academies Work: How schools are benefiting from academy status – YouTube

Nice YouTube film from the Department for Education, using ‘kinetic type’ to tell the story behind academy schools