Examples

Great British Food: StoryMap

As part of the Great British Food campaign, Defra used Knight Lab’s free StoryMap tool (https://storymap.knightlab.com/) to build an engaging … Read more » – Great British Food: StoryMap

Defra Tour de France infographic on protected food names

A lovely little tactical campaign infographic from Defra, combining their Google Map of protected British food names, with the route … Read more » – Defra Tour de France infographic on protected food names

Tackling Bovine TB

Defra is using the simple blogging service Tumblr to tell the story of the work underway to tackle tuberculosis in … Read more » – Tackling Bovine TB

Rural Roadshows 2014 #RuralRoadshow (with images, tweet) · DefraGovUK · Storify

Defra is using Storify, incorporating tweets, images and a Google map to show how ministers and others are running a … Read more » – Rural Roadshows 2014 #RuralRoadshow (with images, tweet) · DefraGovUK · Storify

Smarter Guidance and Data: Defra

Defra are running a long-term consultation project to identify and simplify environmental regulation, combining a public site inviting comments, with … Read more » – Smarter Guidance and Data: Defra

Chip my dog

Defra’s campaign to raise awareness amongst dog owners of plans to get all dogs microchipped combined social media channels, the … Read more » – Chip my dog

Owen Paterson in China – Defra

Nice use of Storify by Defra to bring in images, tweets and podcasts covering a ministerial trip: Environment Secretary Owen … Read more » – Owen Paterson in China – Defra

Defra Civil Society blog

Defra’s third sector blog which aims to engage with audiences and feed in to the main Defra website. The blog … Read more » – Defra Civil Society blog