The Buffett Rule: The White House

Visit: http://www.whitehouse.gov/economy/buffett-rule

Click for larger version (ideal for cut+paste into presentations!)

Clever tactical bit of digital engagement – campaigning really – by the White House. A calculator asks you how much you paid in tax, and tells you how many millionaires paid less, as a percentage of income, highlighting the (supposed) unfairness. There’s also a nice use of YouTube to tell the story of the issue with a whiteboard analysis.

No household making more than $1 million each year should pay a smaller share of their income in taxes than a middle class family pays. This is the Buffett Rule—a simple principle of tax fairness that asks everyone to pay their fair share.

ABOUT 55,000 MILLIONAIRES PAY A LOWER EFFECTIVE TAX RATE THAN MILLIONS OF MIDDLE-INCOME AMERICANS.

How many millionaires paid a lower effective tax rate than you? Find your Buffett Number using the calculator on the right.

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