Strategies

Creating a New Social Media Policy? Try US Gov Best Practices Approach

Blogpost points to best practice approaches across US government departments on policy,strategy, digital engagement and social media. Are you looking … Read more » – Creating a New Social Media Policy? Try US Gov Best Practices Approach

Digital Dialogues Digital Engagement Guide

As part of its work commissioned by the Ministry of Justice, the Digital Dialogues project delivered by the Hansard Society, … Read more » – Digital Dialogues Digital Engagement Guide

Strategy for multimedia social channels

This document was drafted by a former colleague, and aimed to set out clearly the rationale and governance around the … Read more » – Strategy for multimedia social channels

Digital Engagement launch plan & blogger outreach

This simple plan was written quickly to pull together ideas for launching a Government strategy on Open Source & Open … Read more » – Digital Engagement launch plan & blogger outreach

Department of the Navy Guidance for Official Posts

Sometimes organisations fear using social media on security grounds. When you realise that some of the best proponents of digital … Read more » – Department of the Navy Guidance for Official Posts

BT’s social media guidelines

In the private sector engaging online is an important aspect of customer care and communications. BT have developed their own … Read more » – BT’s social media guidelines

Coca Cola social media principles

Coca Cola is a corporate bohemoth. Take a look at their social media and it’s just a bit effective. On … Read more » – Coca Cola social media principles

Red Cross toolkit for social media

The US Red Cross have a Google doc that sets out their approach to social media. It’s useful to take … Read more » – Red Cross toolkit for social media

Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%

Cracking Facebook can be tricky. It’s tempting to use a third party application to post to Facebook but this study … Read more » – Study: Auto-Posting to Facebook Decreases Likes and Comments by 70%

social media and the council mag

With budgets shrinking there is pressure to do more for less. One of the first victims has been the printed … Read more » – social media and the council mag

Five Benefits of an Internal Social Network

Internal communications is vital for any organisation. Increasingly, as the web gets social there are opportunities for a social approach … Read more » – Five Benefits of an Internal Social Network

QR codes: more than a toy? – The CIPR Conversation

What the flip are QR codes? Are they just for geeks? Stephen Waddington who comes from a PR background takes … Read more » – QR codes: more than a toy? – The CIPR Conversation

Blog readership: Build and maintain an audience

Blogging can be hard work. But the rewards are there. How do you build a blog that generates interest? While … Read more » – Blog readership: Build and maintain an audience

Alastair Campbell on social media:

Few helped create the era of ‘spin’ than former Downing Street communications chief Alastair Campbell. So when even he says … Read more » – Alastair Campbell on social media:

U.S. Army Social Media Handbook is Here!

The US military use digital channels effectively. More than a million like the US Army Facebook page and more like … Read more » – U.S. Army Social Media Handbook is Here!

Infographic: How to train employees on social media

It can be tricky going from 0-60 in digital communications. Sometimes you need a little outside help. This fun infographic … Read more » – Infographic: How to train employees on social media

Comms Planning Pack

A communications plan is an essential tool for communications. A good one will take a long hard look at where … Read more » – Comms Planning Pack

Personfessional – do you speak the new social language?

Striking the right tone for social media can be hard. Too official? Too polite? Too much like a press release? … Read more » – Personfessional – do you speak the new social language?

You’ve been pinned – local government and Pinterest

Pinterest is the new kid on the block. But how can the public sector use it? Rather effectively as this … Read more » – You’ve been pinned – local government and Pinterest

Wolverhampton Homes Social Media Guidelines

A useful set of social media guidelines written for a housing association but perfectly usable across the public sector. Social … Read more » – Wolverhampton Homes Social Media Guidelines

To use Social Media? But how? And what to say? This English Regions BBC crib sheet is surprisingly sensible with … Read more » – BBC English Regions Social Media Strategy

Digital engagement strategy

Department of Health’s digital engagement strategy, written in April 2010. This document – written in April 2010 – describes digital … Read more » – Digital engagement strategy