Strategy for multimedia social channels

Visit: http://www.scribd.com/doc/86270898/Proposition-for-rich-media-channels

This document was drafted by a former colleague, and aimed to set out clearly the rationale and governance around the organisation’s use of ‘rich media’ channels such as YouTube and Flickr as part of its work, covering the goals for setting them up, how they were managed day to day, and what the measures of success were.

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