Strategies

Online Neighbourhood Networks Study

Hyperlocal blogs are becoming increasingly important. What is a hyperlocal blog? They’re often digital bulletin boards for an estate, village, … Read more » – Online Neighbourhood Networks Study

You shape your intranet. Thereafter, it shapes you.

The intranet should be the place an organisation starts to talk to people. If it can’t talk to its staff … Read more » – You shape your intranet. Thereafter, it shapes you.

Blog readership: Build and maintain an audience

Blogging can be hard work. But the rewards are there. How do you build a blog that generates interest? While … Read more » – Blog readership: Build and maintain an audience

Personfessional – do you speak the new social language?

Striking the right tone for social media can be hard. Too official? Too polite? Too much like a press release? … Read more » – Personfessional – do you speak the new social language?

You’ve been pinned – local government and Pinterest

Pinterest is the new kid on the block. But how can the public sector use it? Rather effectively as this … Read more » – You’ve been pinned – local government and Pinterest