Strategies

Social Media Guidelines: Kirklees
Via the excellent Comms2Point0, here’s a local authority’s social media guidance site aimed at staff wanting to use social media … Read more » – Social Media Guidelines: Kirklees

Evaluating online engagement
Michele Ide-Smith, a former local government digital specialist, writes about ways of approaching evaluation of digital engagement: Local government has … Read more » – Evaluating online engagement

From Housing and Litter to Facebook and Twitter
This free download from BDO Local Government acts as a report to set out the benefits in a hard headed … Read more » – From Housing and Litter to Facebook and Twitter

Local by Social: Using Social Media to Achieve More For Less
The Local by Social report commissioned by Local Government Improvement and Delivery is a landmark document. It’s publication in 2010 … Read more » – Local by Social: Using Social Media to Achieve More For Less

How Yammer can help local government innovate
Yammer is an internal social network that helps you engage with staff. A giant water cooler it’s more work-focused than … Read more » – How Yammer can help local government innovate

Provider Engagement Network: BuddyPress
Building a platform to engage with people can be tricky. Here Carl Haggerty talks through a case study of how … Read more » – Provider Engagement Network: BuddyPress

social media and the council mag
With budgets shrinking there is pressure to do more for less. One of the first victims has been the printed … Read more » – social media and the council mag

Is there anybody out there?
Creating a digital strategy is vital. But actually, how do we know people want us to have one? This blog … Read more » – Is there anybody out there?

Opening Up Social Media in an Organisation
This YouTube clip of Monmouthshire County Council’s Helen Reynolds shows how her organisation has opened-up social media internally to make … Read more » – Opening Up Social Media in an Organisation

Made of String » Coventry City Council’s use of Facebook
Coventry City Council has carved out a fine reputation for using Facebook. Ally Hook, who created it, sets out her … Read more » – Made of String » Coventry City Council’s use of Facebook

Elections 2009: a post in two parts
This landmark post from Derbyshire County Council’s Sarah Lay has not dated. Setting out how she used the web and … Read more » – Elections 2009: a post in two parts

Walsall 24 – a ‘day in the life’ on Twitter
Walsall 24 was a campaign that won gold in LGComms 2011 annual awards. A cross-section of everything the council did … Read more » – Walsall 24 – a ‘day in the life’ on Twitter

Personfessional – do you speak the new social language?
Striking the right tone for social media can be hard. Too official? Too polite? Too much like a press release? … Read more » – Personfessional – do you speak the new social language?

You’ve been pinned – local government and Pinterest
Pinterest is the new kid on the block. But how can the public sector use it? Rather effectively as this … Read more » – You’ve been pinned – local government and Pinterest

‘Connected councillors: a guide to using social media’
A brilliant guide for politicians on how to use the social web to listen and talk to communities. Social media … Read more » – ‘Connected councillors: a guide to using social media’

Twitter to help answer questions and queries
Twitter has often been used as an extension of the comms team. This case study shows how it can be … Read more » – Twitter to help answer questions and queries

Michele Ide-Smith: Digital engagement framework for local government
Michele Ide-Smith examines digital engagement from an academic standpoint as applied to local government organisations. I’ve been doing a bit … Read more » – Michele Ide-Smith: Digital engagement framework for local government