QR codes: more than a toy? – The CIPR Conversation

Visit: http://conversation.cipr.co.uk/posts/stephen.waddington/qr-codes-more-than-a-toy

Click for larger version (ideal for cut+paste into presentations!)

What the flip are QR codes? Are they just for geeks? Stephen Waddington who comes from a PR background takes a beginners look.

How many people do you know that regularly use QR codes? I bet that its less than a handful.

The machine readable barcodes were invented as a mechanic to connect the physical world with the online world. But so far they have failed to go mainstream.

Tech savvy smart phone users have likely downloaded a QR reader onto their smart phone, used it a couple of times, and then moved on.

Here’s the issue: QR codes are a solution looking for a problem. If they were embedded in a compelling application then maybe they’d take off. But as a standalone mechanic I’m really not sure.

for more examples and tips