Engagement
In: Techniques
Tackling a misinformed Facebook campaign
Back in 2009, while working for Newcastle City Council, I came across an anti-council Facebook group and took the decision … Read more » – Tackling a misinformed Facebook campaign
In: Strategies
Coca Cola social media principles
Coca Cola is a corporate bohemoth. Take a look at their social media and it’s just a bit effective. On … Read more » – Coca Cola social media principles
In: Examples, Strategies
Mob rule: Iceland crowdsources its next constitution
Some things just re-write the rule book. When the financial crisis hit sweeping all before it Iceland simply pulled up … Read more » – Mob rule: Iceland crowdsources its next constitution
In: Examples, Strategies
Twitter to help answer questions and queries
Twitter has often been used as an extension of the comms team. This case study shows how it can be … Read more » – Twitter to help answer questions and queries
Everything