Measurement

In: Questions

Which metrics are best ones to use when evaluating general performance in social media for public sector orgs?

Matt Navarra asks: There are so many metrics online to measure in terms of Social Media e.g. Likes, Followers, Shares, … Read more » – Which metrics are best ones to use when evaluating general performance in social media for public sector orgs?

In: Strategies

Evaluating online engagement

Michele Ide-Smith, a former local government digital specialist, writes about ways of approaching evaluation of digital engagement: Local government has … Read more » – Evaluating online engagement

In: Techniques

Measuring digital engagement

How to go about cost benefit analysis of digital engagement. How do you evaluate the cost-benefit of the government’s digital … Read more » – Measuring digital engagement